Email
RSS
27
Are All “800″ Numbers Treated Equal?
4 Comments | Posted by Brian Lewis in Landing Page Optimization
As I’m sure you’re aware, there are 4 toll-free prefixes – 800, 888, 877 and 866.
Although the “800″ prefix has been around for over 40 years, its next oldest sibling, “888″ is only 13 years old. The “877″ prefix came about 11 years ago, while the youngest “866″ has only been in use for 9 years.
Does the longer legacy of the “800″ prefix result in higher conversions when tested against the newer toll-free prefixes?
See which “800″ prefix yields the highest conversion rate in this search marketing industry study performed by Engine Ready.
4 Comments for Are All “800″ Numbers Treated Equal?
Rich Rosen, FastCall411 | Thursday, June 4, 2009 at 11:52 am
Author comment by Brian Lewis | Friday, June 5, 2009 at 7:58 am
Great question Rich. We have the data to compute average call length, but didn’t include that in our study. If we do a follow-up study, we’ll definitely include call lengths in our results.
Leave a comment!
<< Google to Announce Change to Their Trademark Advertising Policy
Brian – Interesting report. How did the average call lengths compare in the study? I’ve been told that 800#s generate lots of wrong numbers (after 40 years in circulation).
PS I notice you guys use an 888 on your site ;-)