If you’re not familiar with Engine Ready’s free software suite, Conversion Critic, you may want to take a moment to utilize some handy online marketing tools.  Conversion Critic can be used to evaluate your landing pages, check for broken destination URLs in your pay per click campaigns, and to forecast the performance of your PPC marketing efforts.

The calculator is perfect for computing expectations for a new campaign.  Many marketers and business owners want to calculate the risk associated with a new campaign.  Accurately forecasting return on ad spend is a challenge shared by all marketers, which the PPC Calculator attempts to relieve.

The free tool will also illustrate how slight changes in the conversion rate or cost per click can significantly impact your bottom line.  In the example below we can see that a 0.5% increase in conversion rate (everything else being equal) equates to thousands of more dollars in revenue.

Example:

Slide the button, or manually input your ad spend.

Forecast snapshot of performance.

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Woody Allen is known for coining the phrase, “80 percent of success is just showing up”. With a little insight into landing page conversions, he could have amended the phrase to say “100 percent of conversion success is based on getting your visitor to show up”.

Since marketers have full control over their PPC destination URLs, there really shouldn’t be any issue with getting those visitors to the desired landing page.

But it’s not that easy.

Depending on your type of business, the analytics you use and the way your tracking is configured, you may have only a couple landing page URLs, or you may have tens of thousands of destination landing page URLs. If you’re lucky enough to fit into the former category, then it’s relatively easy for you to confirm that you’ve not accidentally introduced any typos into your destination URLs in your PPC campaigns.

However, even with only 35 different landing pages, advertising in Google, Yahoo and Bing, still could give you over 100 (35 x 3) separate landing page destination URLs.

Are you absolutely certain that you’re not crash landing a PPC visitor on a non-existent page due to a typo in any one of your destination URLs?

And, are you absolutely certain that a landing page you drive PPC visitors to hasn’t been removed from your site?

And, are you absolutely certain that a landing page you drive PPC visitors to hasn’t been renamed?

Ongoing and frequent destination URL verification should be a routine checklist item, and now there’s a free and quick way to be sure you aren’t driving visitors to bad URLs.

Learn how to use the DESTINATION URL CHECKER

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