This week on Best Search Strategies, Clix Marketing CEO David Szetela joins in as a guest host to cover the current state of the search industry in respect to the Yahoo/Bing transition. The highly anticipated merger has left many search marketers wondering how this will affect everything in the future. So tune in this Wednesday at 2:00 PM (PST) to find out the details you should be aware of as the transition commences later this fall.

David Szetela’s topics will include:

• How to prepare for the transition of Bing / Yahoo?
• What is happening in the industry and how to stay ahead?
• What bid management software is best for agencies?

And as always the shows airs every Wednesday at 2:00PM on Webmaster Radio.com

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BSS is back! We are now re-launching as a weekly radio show on Webmaster Radio.

Best Search Strategies is created and hosted by leading search agency Engine Ready. You’ll hear about state of the art search strategies and tools, and pick up on the hottest tips for increasing conversion while lowering your ad costs.

This week’s show will air on Wednesday, July 21st at 2:00pm Pacific Time and will cover “The Hottest Google Analytics Tips to Increase Your ROI”.

Are you taking advantage of all that Google Analytics has to offer?  Listen in to fine tune your website tracking as we’ll review the hottest tips for Google Analytics to help improve your online marketing.

The Hottest Google Analytics Tips will include:

• Setting up Goals, Funnels, & Filters
• Developing Custom Reports
• Segmentation Features

So mark your calendars and be sure to join us for this our weekly program airing every Wednesday at 2:00pm!

Best Search Strategies

EDIT: Use promo code “ENGINEREADY” when reserving your seat and received a $200 discount

Engine Ready’s very own President and CEO, Jamie Smith, and Vice President Brian Lewis will each be holding sessions at the AdWords Advantage Online Summit, which will run from March 9^th to the 30^th.

Jamie will be hosting his session, Promoting to the Right People at the Right Time: Advanced Ad Scheduling & Geo-Targeting Techniques, on March 11^th at 10 a.m. Pacific (that would be 1 p.m. Eastern). He’ll be discussing how to use advanced ad scheduling and geo-targeting techniques in order to lower ad spend and cost per sale, as well as dupe your competitors into thinking you’re no longer marketing in AdWords. Tricky cool, right?

Brian will be holding his session on March 18^th at 10 a.m. Pacific (again, 1 p.m. Eastern). In his session, called 30 Tips in 60 Minutes for Converting More AdWords Visitors into Buyers, Brian will delve into the acronym M.O.R.E. and how it can increase conversions on any landing page. In the end, he’ll have 30 tips to convert AdWords visitors into buyers, just like the session name implies.

Everyone here at Engine Ready, including Jamie and Brian, invite you to check out their sessions. The good news is, the summit will be held online, so there’s no need to worry about getting there. Just sign up and sit back.

Registration (and more information) can be found here: www.AdWordsAdvantage.com

AdWords Advantage, Conferences, Engine Ready, Industry Events

Engine Ready’s President and CEO, Jamie Smith, and Vice President Brian Lewis have been co-hosting a segment on Webmaster Radio called Best Search Strategies. A very concise name, don’t you think?

Along with co-host Jim Ledger, Jamie and Brian delve into topics like keyword monitoring, Google product extensions, the latest studies and observations from all of us on the Engine Ready team, our Conversion Critic software, and much more fun stuff. Their latest segment, in which they discuss competitive intelligence and keyword strategies, can be found here: Advanced Competitive Intelligence Tools.

Each (approximately) 30-minute show is aired monthly, and can be streamed online or downloaded as a podcast. They’ve been doing this since July of last year, so there are quite a few interesting shows in the backlog if you want to catch up. And their next broadcast is due any minute now, so make sure you stay tuned here: Best Search Strategies.

Conversion Critic, Engine Ready, Industry Events, Keywords, Webmaster Radio