As of Today 9/8/10, Google will be moving forward with a new technology called Google Instant.

Google Instant is basically an integration of Predictive Search Phrases combined with a Search Engine Results Page (SERP).

Anyone who has used the Google Search Tool Bar will see how Google will try and predict what query you are entering in before you finish. Google provides a few guesses which appear grayed out below the box. Up until now they were merely suggestions – As of Today, Google Instant now powers dynamic SERPs without ever pressing the Search button.

Notice in this example, I searched for Engine Rea, but I did not say Engine Ready nor did I press search. After 3 seconds, if Google has provided a suggestion, it will automatically render the page as if you performed the search using the 1st Predictive Query in the box! This counts as an AdWords Keyword Impression

What will this do to online performance? Will this assist a user in finding a more relevant result or will the user simply drop dead from seizures caused by the ever rapidly changing ‘dynamic’ page?

As a rule of thumb, mark today in your calendars so you can benchmark Impression volume pre and post Google Instant’s implementation.

Please post any findings you see on your accounts here.

For More Information: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187309

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This week BSS tackles a new topic. The display network has become a great format that some PPC advertisers have yet to venture. Join us this Wednesday at WebmasterRadio.com as we cover the advantages of Google’s display network.

Even though Google has continued to add many rich features to the display network (previously known as the content network), most advertisers still treat the display network as the forgotten stepchild and miss out on attracting profitable sales.

Listen in as you’ll learn about:

• How to structure your display campaigns for success
• Which types of display ads tend to bring the most qualified visitors
• How the power of re-targeting will bounce previous visitors back to your site to buy
• How to use Google’s Ad Planner tool to find the best display sites for your ads

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Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads.

Join in to learn the EXACT formula for calculating how much data size you need to be confident with the correct landing page. Vertster CEO Scott Miller will be our guest host this week as he discusses:

• How to determine statistically significant data sample
• What to test?
• How long to run A/B tests?
• How to track Lead Generation with Phone Calls?
• The top 5 Mistakes and how to avoid them

Be sure to bring your calculator and tune into Webmaster Radio.com at 2:00PM (PST)

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This week’s Best Search Strategies show will air on Wednesday, July 28^th at 2:00pm Pacific Time.  We will be going over a 13-point checklist of the things you need to know to obtain PPC success.

When it comes to maximizing your PPC effectiveness, 13 is a lucky number. Listen in as you’ll learn the 13 must-know PPC management tactics you need to employ to setup and run a profitable campaign.

The 13 point checklist will include:

• The most common mistake made when changing bids
• Why your ads in the content network should never be the same as the search network
• The 3 most effective ways to increasing your quality score

So tune onto Webmaster Radio this Wednesday to join in on some helpful tips for your own PPC success.

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