On December 22, 2009, Engine Ready’s Brian Lewis and SEOmoz’s Rand Fishkin arranged for a holiday networking party for the local San Diego SEO community. About 35 internet marketers showed up at the Gordon Biersch Brewery in San Diego to join in some great networking, beer sampling and appetizer munching.

Rumor was that there were even isolated pockets of SEO related discussions going on … imagine that …

Engine Ready, EngineReady, Google, Internet Marketing, SEO

San Diego based SEO & PPC Management Agency will have two speakers at the SES San Jose conference.  Since 1999 Search Engine Strategies has been the premier speaking venue for search marketing experts.  These conventions originally came from a need for greater transparency into the inner workings of the search engines from e-retailers, early internet marketers and web designers.

The people creating and refining search were speakers but also attended to bounce ideas off of one other.  The original moderators included Google CEO Larry Page, who’s last name lives on in the “Page Rank” system, as well as Danny Sullivan, editor of search engine watch, a staple at every SES event over the past nine plus years.

There has been dynamic change to the culture of the event.  This is in part due to the level of expertise of the audience, the expansion of the marketing field and the increasing importance of having a complete and visible online presence.

Engine Ready CEO Jamie Smith and Vice President Brian Lewis were invited to speak at the event about Pay Per Click studies and marketing strategies.  In 2005 prior to the first SES speaking engagement Engine Ready was asked to present at the Irvine Chamber of Commerce.  Since then they have spoke at about 12 events a year and host a webmaster radio series which totals close to 20 speaking events each year.

SES is the largest event of its kind and one of the broadest fields of internet marketing intelligence.  Originally it was a great way to share knowledge and incubate ideas to continue innovating in the field of search marketing software and service.  It turned out to be a great cultivator of business as well.

This is especially true in the case of the 2007 PPC summit in Boston where Engine Ready presented a PPC tactic called Operation Camouflage. This was a competitive marketing strategy to keep your top competitors in the dark as to your PPC initiatives with geotargeting tools.  In competitive industries where timing and rollouts are a big factor this tactic allowed clients to extend the youth of their product. By placing client PPC ads in all areas outside of their competitors visibility it lengthened the amount of time that it took for them to react to an effective marketing campaign lengthening the amount of time that the campaign would remain optimally profitable.  This was immediately beneficial to users and easy to implement.

Other Engine Ready strategies are available in our SEM resources.

In the upcoming month Engine Ready will be represented at SES in San Jose.  Brian Lewis will be speaking on his experience using anecdotal experience to spark interest and create relationships to the value of a product or service.  Jamie Smith will be presenting on meaningful SEO metrics a method to get a pulse on the effect of your SEO efforts.

They hope that the audience takes away useable knowledge to immediately implement into their PPC management strategy through hands-on interaction as well as a new bag of tricks including emerging industry tools and tactics and product positioning strategies.

The trend has been that the audience is not there to gain general SEM information but is focused on finding a specific solution or better exploiting a niche of SEM.  This year will keep the trend in drawing an audience that has a laser focus on solving a specific search marketing issue. Engine Ready is glad to be a part of SES San Jose 2009 as a leading provider of search marketing solutions and proud member of the SES community.

SES San Jose 2009:
August 10-14: The Mcenery Convention Center
To attend this year’s event visit:
www.searchenginestrategies.com/sanjose
Stop by and see us at booth #521

Pay Per Click agency, San Diego Pay Per Click, SEM, SEO, SES 2009, SES San Jose

Details: There isn’t one.

Here is an quote from a Google Representative:
I am personally quite sad to hear that it is gone and not be able to get a glimpse of the new T-Shirt designs. My last dance was in 2006 and it was quite the party (so long as you stayed away from the corn-dogs!)

Picking Up Google Dance T-Shirts

Google, Google Dance, SES

Just got back from the DMA Conference in Las Vegas and have a few observations. First, the number of online companies exhibiting appeared to be somewhat less than in prior years. I especially remember the conference in San Francisco in 2006 – that show seemed to have a much larger participation from the online industry.

Second, the online companies seemed to be congregated towards the back of the exhibit hall.  Seems odd to me. Even though this is a direct marketing conference, there are several sessions devoted to online marketing. Industry studies are showing that in 2008, marketing departments are shifting their spend away from traditional print to online.

My expectation was that this DMA show would feature the online opportunities and bring the online exhibitors to the front of the floor. Apparently there’s still a stronger tangible divide between direct marketing and online marketing.

dma