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	<title>Engine Ready &#187; Industry Studies</title>
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		<title>Please Don&#8217;t Start Talking Til I&#8217;m Ready</title>
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		<pubDate>Thu, 22 Jan 2009 16:14:45 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Industry Studies]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Landing Page Testing]]></category>
		<category><![CDATA[online video]]></category>

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		<description><![CDATA[You&#8217;ve probably visited some sites recently that featured a video clip explaining why the company&#8217;s product or service is perfect for you. While some sites let you start the video at your convenience, others launch the video when the page is loaded, forcing you to either: a. Stop reading anything else on the page and [...]]]></description>
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		<title>Interview with Matt Cutts</title>
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		<pubDate>Thu, 04 Dec 2008 22:38:18 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Industry Studies]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[At the recent PubCon conference in Las Vegas, I had the opportunity to have lunch with Matt Cutts of Google and ask him a few questions regarding SEO. Instead of the usual questions he gets about link weight, though, I wanted to get his thoughts from Google&#8217;s perspective on what search marketers should be doing [...]]]></description>
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		<title>Some Evidence to End the PPC vs SEO Battle</title>
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		<pubDate>Wed, 12 Mar 2008 03:45:45 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Industry Studies]]></category>

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		<description><![CDATA[Ask a lot of SEO agencies and they&#8217;ll tell you that SEO is far more cost effective than PPC in getting qualified customers to your site. Why pay for clicks when you can get that traffic for &#8220;free&#8221;? Ask a lot of PPC agencies and they&#8217;ll tell you that PPC is far more cost effective [...]]]></description>
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