<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Engine Ready &#187; Landing Page Optimization</title>
	<atom:link href="http://blog.engineready.com/category/landing-page-optimization/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.engineready.com</link>
	<description>Search Engine Marketing Blog</description>
	<lastBuildDate>Tue, 03 Jan 2012 19:19:44 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>The Art of Landing Page Development</title>
		<link>http://blog.engineready.com/the-art-of-landing-page-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-art-of-landing-page-development</link>
		<comments>http://blog.engineready.com/the-art-of-landing-page-development/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:02:32 +0000</pubDate>
		<dc:creator>Keith Lovgren</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Engine Ready]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Landing Page Development]]></category>
		<category><![CDATA[Landing Page Testing]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=618</guid>
		<description><![CDATA[If business is war, then landing page testing and development are pitched battles to win consumers over competitors. Just as in war, the first thing we do in developing landing pages is to create a strategy This is the process we use in Engine Ready’s landing page development section. First we like to list out [...]]]></description>
		<wfw:commentRss>http://blog.engineready.com/the-art-of-landing-page-development/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nice Surprises from the Landing Page Development Front</title>
		<link>http://blog.engineready.com/nice-surprises-from-the-landing-page-development-front/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=nice-surprises-from-the-landing-page-development-front</link>
		<comments>http://blog.engineready.com/nice-surprises-from-the-landing-page-development-front/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:40:32 +0000</pubDate>
		<dc:creator>Keith Lovgren</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Landing]]></category>
		<category><![CDATA[Landing Page Development]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=593</guid>
		<description><![CDATA[Beyond the basic tenets of landing page development, there isn’t any exact formula for increasing conversion rate. Recently we tested a new version of a lead generation landing page. The only difference was an image substitution. This image of a couple- Was substituted for this image of a family. As this page wasn’t particularly geared [...]]]></description>
		<wfw:commentRss>http://blog.engineready.com/nice-surprises-from-the-landing-page-development-front/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strong Landing Page Development Starts Here</title>
		<link>http://blog.engineready.com/strong-landing-page-development-starts-here/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=strong-landing-page-development-starts-here</link>
		<comments>http://blog.engineready.com/strong-landing-page-development-starts-here/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 21:10:09 +0000</pubDate>
		<dc:creator>Keith Lovgren</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Landing page conversions]]></category>
		<category><![CDATA[Landing Page Copy]]></category>
		<category><![CDATA[Landing Page Development]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=483</guid>
		<description><![CDATA[Do you have some ongoing Google AdWords campaigns that, despite being optimized, are not performing to your expectations? Oftentimes, the problem is with the landing page copy. To illustrate this point, let’s say we have a software company that makes a great product at a very good price. Their AdWords account has been up and [...]]]></description>
		<wfw:commentRss>http://blog.engineready.com/strong-landing-page-development-starts-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Crash Land Your PPC Visitors</title>
		<link>http://blog.engineready.com/375/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=375</link>
		<comments>http://blog.engineready.com/375/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 18:25:32 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
				<category><![CDATA[Conversion Critic]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[conversioncritic]]></category>
		<category><![CDATA[destination url checker]]></category>
		<category><![CDATA[Landing Page]]></category>
		<category><![CDATA[url check]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=375</guid>
		<description><![CDATA[Woody Allen is known for coining the phrase, &#8220;80 percent of success is just showing up&#8221;. With a little insight into landing page conversions, he could have amended the phrase to say “100 percent of conversion success is based on getting your visitor to show up”. Since marketers have full control over their PPC destination [...]]]></description>
		<wfw:commentRss>http://blog.engineready.com/375/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

