On June 3rd, I will have the opportunity to speak directly with the designers, managers & executives of Microsoft AdCenter.  In a yearly summit which about 50 advertisers are chosen to attend, Microsoft allows us to air our frustrations and point out their (many) short comings from the eyes of an end-user.  This is a rare opportunity to actually make a difference and get Microsoft AdCenter to the forefront of search. 

These yearly powwows are to align AdCenter’s goals with that of its advertisers.  I was quite surprised how humbling they were last year; jotting down every idea brought up.  I think they realized that their system was architected with their programmer’s ideas & designs instead of an advertiser’s.  They need us to help make their changes.

If you are reading this and have a specific operation issue, lack or functionality, editorial, customer service, or anything you want to get off of your chest, please leave a comment here and I will be sure to represent your voice.  And please, don’t hold back.

MSN AdCenter

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We were contacted by our Microsoft AdCenter account rep last week about the AdCenterAdd-in(beta) for Excel 2007 with Ad Intelligence. Excited to install a new module for Excel, this new tool seamlessly integrated itself into Excel 07 as a separate category tab.

The Verdict: This Beta add-in is the first time MSN AdCenter has truly developed a tool with the end-user held close at mind. This client-side add-in is a really good tool not a revolutionary tool, but a valuable feature set to call upon at any given moment you are in Excel plugging away at new keywords. The beauty of this program is that the data can be applied to non-MSN marketing channels.

Here’s a list of notable features with some good suggested uses. (more…)

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