This week on Best Search Strategies, we will cover the Big Five of Facebook advertising. Tune into Webmaster Radio this Wednesday at 2:00 PM (PST) to learn the latest tips.

Need to increase your online exposure?  Look no further than Facebook’s 500 Million users to gain connections, raise brand awareness, acquire leads, and increase sales.  We’ll discuss the important factors to running a successful Facebook campaign.

Listen in as you’ll learn how to:

1. Easily target your market with demographic targeting feature
2. Increase the popularity of your company page
3. Engage your audience with Facebook events
4. Measure the success of your social media campaigns
5. Optimize images and text to improve your conversion rate

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This week BSS tackles a new topic. The display network has become a great format that some PPC advertisers have yet to venture. Join us this Wednesday at WebmasterRadio.com as we cover the advantages of Google’s display network.

Even though Google has continued to add many rich features to the display network (previously known as the content network), most advertisers still treat the display network as the forgotten stepchild and miss out on attracting profitable sales.

Listen in as you’ll learn about:

• How to structure your display campaigns for success
• Which types of display ads tend to bring the most qualified visitors
• How the power of re-targeting will bounce previous visitors back to your site to buy
• How to use Google’s Ad Planner tool to find the best display sites for your ads

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This week Best Search Strategies will be airing LIVE from the SES Conference in San Francisco. Join us this Wednesday at 2:00pm(PST) as the session broadcasts from the WebMasterRadio.FM booth.

Topics will include:

• Hear cool ways companies are using Facebook to ramp up sales
• Get the latest industry updates from the show
• Best Search Strategies Big Announcement

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Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads.

Join in to learn the EXACT formula for calculating how much data size you need to be confident with the correct landing page. Vertster CEO Scott Miller will be our guest host this week as he discusses:

• How to determine statistically significant data sample
• What to test?
• How long to run A/B tests?
• How to track Lead Generation with Phone Calls?
• The top 5 Mistakes and how to avoid them

Be sure to bring your calculator and tune into Webmaster Radio.com at 2:00PM (PST)

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