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	<title>Engine Ready</title>
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	<description>Search Engine Marketing Blog</description>
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		<title>The Art of Landing Page Development</title>
		<link>http://blog.engineready.com/the-art-of-landing-page-development/</link>
		<comments>http://blog.engineready.com/the-art-of-landing-page-development/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:02:32 +0000</pubDate>
		<dc:creator>Keith Lovgren</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Engine Ready]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Landing Page Development]]></category>
		<category><![CDATA[Landing Page Testing]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=618</guid>
		<description><![CDATA[If business is war, then landing page testing and development are pitched battles to win consumers over competitors. Just as in war, the first thing we do in developing landing pages is to create a strategy
This is the process we use in Engine Ready’s landing page development section. First we like to list out strengths [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jamie and Brian at AAOS</title>
		<link>http://blog.engineready.com/jamie-and-brian-at-aaos/</link>
		<comments>http://blog.engineready.com/jamie-and-brian-at-aaos/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 21:54:53 +0000</pubDate>
		<dc:creator>Brittany</dc:creator>
				<category><![CDATA[Engine Ready]]></category>
		<category><![CDATA[Engine Ready News]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[AdWords Advantage]]></category>
		<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=608</guid>
		<description><![CDATA[EDIT: Use promo code &#8220;ENGINEREADY&#8221; when reserving your seat and received a $200 discount
Engine Ready’s very own President and CEO, Jamie Smith, and Vice President Brian Lewis will each be holding sessions at the AdWords Advantage Online Summit, which will run from March 9th to the 30th.
Jamie will be hosting his session, Promoting to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jamie and Brian on Webmaster Radio</title>
		<link>http://blog.engineready.com/jamie-and-brian-on-webmaster-radio/</link>
		<comments>http://blog.engineready.com/jamie-and-brian-on-webmaster-radio/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:08:08 +0000</pubDate>
		<dc:creator>Brittany</dc:creator>
				<category><![CDATA[Engine Ready]]></category>
		<category><![CDATA[Engine Ready News]]></category>
		<category><![CDATA[Conversion Critic]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Webmaster Radio]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=601</guid>
		<description><![CDATA[Engine Ready’s President and CEO, Jamie Smith, and Vice President Brian Lewis have been co-hosting a segment on Webmaster Radio called Best Search Strategies. A very concise name, don’t you think?
Along with co-host Jim Ledger, Jamie and Brian delve into topics like keyword monitoring, Google product extensions, the latest studies and observations from all of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nice Surprises from the Landing Page Development Front</title>
		<link>http://blog.engineready.com/nice-surprises-from-the-landing-page-development-front/</link>
		<comments>http://blog.engineready.com/nice-surprises-from-the-landing-page-development-front/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:40:32 +0000</pubDate>
		<dc:creator>Keith Lovgren</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Landing]]></category>
		<category><![CDATA[Landing Page Development]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=593</guid>
		<description><![CDATA[Beyond the basic tenets of landing page development, there isn’t any exact formula for increasing conversion rate.
Recently we tested a new version of a lead generation landing page. The only difference was an image substitution.
This image of a couple-

Was substituted for this image of a family.

As this page wasn’t particularly geared towards family services, we [...]]]></description>
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