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Jan/12

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Google Ad Extensions: Subscribe to Newsletter

Constantly changing and ever on the move, Google has been seen Beta Testing a new ad extension on their results page.  Check out a sneak-peak here:

Not only are you presented an opt-in within a paid listing ad, but it is also pre-populate it with your Google AdWords Login!  Upon logging out and revisiting the same SERP, the field no longer contained my email address.  This new addition to the ad extension suite of options has yet to become standard in all accounts.  Since it is in Beta, there is not much more information available to us at this time.

I for one do not see the value this offering can provide in comparison to the extensions currently available.  A person who would provide their information to sign-up for a newsletter would probably have to be convinced to do so based on the content of the site relative to their interests.  I have a hard time believing a person would use this feature and then continue on elsewhere without visiting the actual site.

What do you think?

  • Under what circumstances would you find this feature helpful?
  • Would you personally submit the form if you were presented this option?

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4 Comments for Google Ad Extensions: Subscribe to Newsletter

dan | Wednesday, March 28, 2012 at 1:05 am

Thanks for the update on the new extentions. Hopefully they will roll them out over all accounts soon.

This would be interesting to test because it certainly looks different and makes the advert stand out in the crowd. Due to that, it would most likely have quite a positive impact on click through rate, just like the sitelink ad extentions do.

Adriel | Wednesday, September 5, 2012 at 3:32 pm

As a user, I’d always want to check out the website before I subscribe to a newsletter. Blindly subscribing from a SERP that knows my email address seems a bit dicey.

Ned Wells | Tuesday, September 25, 2012 at 12:43 am

A client of ours showed this to me recently. He’s not often logged into his gmail account but happened to be just recently when he was searching for something.

Suddenly he saw his gmail address in the paid for ad for the company he was researching. Scare the living daylights out of him and he decided to not investigate the company any more.

So in this instance, it had a very negative effect for the advertiser

Author comment by Mike Poserina | Wednesday, September 26, 2012 at 6:15 am

Thanks for Sharing Ned. The internet is still a scary place to many. I believe Google is aware of this and are taking steps to mitigate their users fears. Remarketing for Search Ads immediately comes to mind. In this new beta, you can target search ads to your remarketing list. One of the main ad approval policies is that you can not specifically make mention to the fact that you have visited the site before. i.e. “New Products Since Your Last Visit”, “Come Back And See Our New Services”, etc..

Ads like this could make people feel extremely uneasy with how Google collects your information.

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