Google Ad Extensions: Subscribe to Newsletter
Constantly changing and ever on the move, Google has been seen Beta Testing a new ad extension on their results page. Check out a sneak-peak here:
Not only are you presented an opt-in within a paid listing ad, but it is also pre-populate it with your Google AdWords Login! Upon logging out and revisiting the same SERP, the field no longer contained my email address. This new addition to the ad extension suite of options has yet to become standard in all accounts. Since it is in Beta, there is not much more information available to us at this time.
I for one do not see the value this offering can provide in comparison to the extensions currently available. A person who would provide their information to sign-up for a newsletter would probably have to be convinced to do so based on the content of the site relative to their interests. I have a hard time believing a person would use this feature and then continue on elsewhere without visiting the actual site.
What do you think?
- Under what circumstances would you find this feature helpful?
- Would you personally submit the form if you were presented this option?