When in the landing page development phase it is important that you follow some simple guidelines in order to receive the best results possible.

Lets take a look at what we have identified to work best for a high converting landing page.

1 – First Impression:

Make sure your landing page clearly communicates what your product or service is.  If it is unclear as to what the page is about the common browser will usually click the back button to find what they are looking for.

2 – Above the fold:

Keep all of your important information visible above the fold of you landing page.  You want all of your text, bullet points, images, and most importantly your call to action to be visible without having to scroll.

3 – Simplify Things:

Instead of long paragraphs, make bullet points with your strongest selling points short enough for the visitor to scan and make a quick decision.  The longer you keep a visitors attention the more likely they will convert.

4 – Establish Trust:

Being a reputable company goes a long way these days.  BBB Logo, As seen on the News or TV, a secure check out, and guarantees all help to establish trust.  Make sure to only use these if they actually apply to your business, otherwise your defeating the whole purpose of establishing trust.

5 – Strong Call to Action:

The whole point of landing page is to have your visitor complete a desired action.  Whether it be a Order Button or Request more Info button make sure your Call to Action is easily visible and lets your visitor know what to do next.

6 – Testing:

Above all else the single most important part of landing page development is testing.  Your job is never done when testing landing pages.  Just when you think you have found the winning formula you can always change something as little as an image or the bullet point and find a higher converting landing page.

Landing pages are extremely important for any business, especially when you are doing Pay Per Click Advertising.  Remember that these are simply what we have found to perform the best, but I highly recommend you do some landing page testing and prove me wrong.  You never know, just because a certain formula works for one landing page, doesn’t it mean is best for yours.

landing page development, Landing Page Optimization, landing page testing