Beyond the basic tenets of landing page development, there isn’t any exact formula for increasing conversion rate.

Recently we tested a new version of a lead generation landing page. The only difference was an image substitution.

This image of a couple-

Was substituted for this image of a family.

As this page wasn’t particularly geared towards family services, we weren’t expecting much of a deviation.

Can you guess the result?

The family resulted in a 30% increase in conversions!

If you’re not split testing your landing pages, you’re probably leaving money on the table. If you need help, why not give Engine Ready a call?

Landing, Landing Page Development