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	<title>Engine Ready &#187; ad creative</title>
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		<title>Writing Pay Per Click Text Ads</title>
		<link>http://blog.engineready.com/writing-pay-per-click-text-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=writing-pay-per-click-text-ads</link>
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		<pubDate>Thu, 22 Apr 2010 21:11:52 +0000</pubDate>
		<dc:creator>Keith Lovgren</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad creative]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=676</guid>
		<description><![CDATA[Have you ever wanted to pull your hair out while writing text ads?  We keep this cheat sheet of  2-3 letter words handy to help stimulate the process and thought others might find it useful as well.  PPC management can be more efficient when you avoid writers block creating text ads.]]></description>
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		<title>Create 100&#8242;s of Unique Geo-Location Ad Creative in Minutes</title>
		<link>http://blog.engineready.com/create-100s-of-unique-geo-location-ad-creative-in-minuites/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=create-100s-of-unique-geo-location-ad-creative-in-minuites</link>
		<comments>http://blog.engineready.com/create-100s-of-unique-geo-location-ad-creative-in-minuites/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 17:33:16 +0000</pubDate>
		<dc:creator>Mike Poserina</dc:creator>
				<category><![CDATA[Adwords Geo-Targeting]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad creative]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[geotargeting]]></category>
		<category><![CDATA[local business center]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[ppc advertising]]></category>

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		<description><![CDATA[There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns.  Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an example.  Keep in mind that your campaign structure will most likely be different than how it is outlined below.  You will need to [...]]]></description>
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		<title>Custom Write 100&#8242;s of Google Ads in a Flash!</title>
		<link>http://blog.engineready.com/custom-write-100s-of-google-ads-in-a-flash/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=custom-write-100s-of-google-ads-in-a-flash</link>
		<comments>http://blog.engineready.com/custom-write-100s-of-google-ads-in-a-flash/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 22:38:17 +0000</pubDate>
		<dc:creator>Mike Poserina</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad creative]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=15</guid>
		<description><![CDATA[Problem: A PPC account needs to be built ASAP and activated. Method: You build your account in Excel or the AdWords editor as opposed to the AdWords Interface. Difficulty: You have many ad groups and don&#8217;t have the time to custom write countless creatives. Solution: Setup the architecture of your campaigns in such a way that [...]]]></description>
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