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	<title>Engine Ready &#187; Ad Quality</title>
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	<description>Search Engine Marketing Blog</description>
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		<title>Keywords with Zero Impressions</title>
		<link>http://blog.engineready.com/keywords-with-zero-impressions/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=keywords-with-zero-impressions</link>
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		<pubDate>Tue, 09 Feb 2010 00:22:00 +0000</pubDate>
		<dc:creator>Brittany Bingham</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Ad Quality]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=448</guid>
		<description><![CDATA[In the quest to create a truly epic pay per click campaign, our intrepid search marketer often runs the gamut of keywords, from the obvious to the creative to the downright silly. But no matter how stupid “paper click” might sound as a keyword, there’s at least one person out there who’s going to search [...]]]></description>
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		<title>Ad Quality Changes</title>
		<link>http://blog.engineready.com/ad-quality-changes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ad-quality-changes</link>
		<comments>http://blog.engineready.com/ad-quality-changes/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 23:53:49 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Ad Quality]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Quality Score]]></category>

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		<description><![CDATA[Google has recently released some news of upcoming changes that you should prepare for. The topics of discussion are the improvements of how they calculate the infamous Quality Score and the rank position of your Ads. So let’s jump into it… As of now Clickthrough rate (CTR) is the most influential factor in weighing an [...]]]></description>
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