Google is stepping up their updates for the adwords editor.  Hit the link to read all about it.  http://www.google.com/support/adwordseditor/bin/answer.py?answer=1409692. The editor is nearly at the point where all account modifications & management can be performed off-line.

Here is a breakdown of the newest features:

• Campaign experiment Support

• Location extensions support

• Background download:  One or more accounts can now be downloaded in the background while you’re working on another open account.

• Additional campaign settings:
  • Enhanced CPC (enabled/disabled
  • Delivery method (standard/accelerated)
  • Ad Rotation (optimize for clicks/optimize for conversions/rotate)

• Destination URL links:  Test your destination URLs when you click the icon

• Unlimited number of search conditions:  Advanced Search now allows you to add an unlimited number of search criteria

• Additional image ad dimensions:
  • 320×50 (now valid for mobile image ads as well)
  • 300×50
  • 425×600
  • 300×600

• Item status and disapprovals:  AdWords Editor now displays item status in the Status column and allows you to manually pause or enable an item by editing the status icon. In addition, you can now see specific ad disapproval reasons by mousing over the disapproved status.

• Updated first page bid estimates:  AdWords Editor v9.5 supports the updated first page bid estimates

AdWords Editor

A new version of Google’s campaign management software “AdWords Editor”, has been released today.  The changes to the interface are welcomed additions:

‘Horizontal Scrolling’ in the data view now allows you to see all metrics at once. Combined with the addition of the ‘Auto-Sizing Columns’ feature, you can say Good-Bye to the days of sliding columns in an effort to see a specific metric.  This simple addition does wonders for the UI’s usability.

The ‘Keyword Opportunities’ feature is comprised of two new tools:

The ‘Get Keywords’ feature is based off of Google’s online Keyword Tool.  By clicking the “Get Keywords” button, relevant keyword are displayed which can be added to the account.

The ‘Keyword Multiplier’ feature is a handy tool that will allow you to instantly create all permutations of the keywords you enter into the 3 columns.

We did discover a bug with the new update when you try to use the ‘Keyword Opportunities’ feature: If you are using an MCC account to access various accounts with one login, you will get an “Authentication Failed” error box.  The only solution is to completely remove the account and add it with the account original login information.  For those who have numerous accounts, this can be quite a hassle.

All in all, another great update to this robust marketing tool.  We hope that Google is able to address this bug and continue to deliver a quality product. 

If you have not started using the Google AdWords Editor, visit this link and get started: http://www.google.com/intl/en/adwordseditor/

AdWords Editor, Authentication Failed, Google, Keyword Opportunities