A new version of Google’s campaign management software “AdWords Editor”, has been released today.  The changes to the interface are welcomed additions:

‘Horizontal Scrolling’ in the data view now allows you to see all metrics at once. Combined with the addition of the ‘Auto-Sizing Columns’ feature, you can say Good-Bye to the days of sliding columns in an effort to see a specific metric.  This simple addition does wonders for the UI’s usability.

The ‘Keyword Opportunities’ feature is comprised of two new tools:

The ‘Get Keywords’ feature is based off of Google’s online Keyword Tool.  By clicking the “Get Keywords” button, relevant keyword are displayed which can be added to the account.

The ‘Keyword Multiplier’ feature is a handy tool that will allow you to instantly create all permutations of the keywords you enter into the 3 columns.

We did discover a bug with the new update when you try to use the ‘Keyword Opportunities’ feature: If you are using an MCC account to access various accounts with one login, you will get an “Authentication Failed” error box.  The only solution is to completely remove the account and add it with the account original login information.  For those who have numerous accounts, this can be quite a hassle.

All in all, another great update to this robust marketing tool.  We hope that Google is able to address this bug and continue to deliver a quality product. 

If you have not started using the Google AdWords Editor, visit this link and get started: http://www.google.com/intl/en/adwordseditor/

AdWords Editor, Authentication Failed, Google, Keyword Opportunities