Using Engine Ready’s Call Analytics can be an eye opening experience for all businesses. It’s primary use is to isolate where your incoming calls are coming from, which marketing source is driving the highest conversion rate, and together, help align your marketing strategy. Other secondary usages of the software can be as or even more eye-opening than its originally designed function.

As with any analytics software, it provides the data, you draw the conclusions. The main difficulty with any analytics is knowing which question to ask. 

Working with a small business owner who has Local campaigns in several cities across the United States, we wanted to ask the question: Ahould we put 800#’s on the website or Local phone numbers? - Instead of debating this question in a round-table discussion, we tested it.

Here are the results by each City (% of Total Call Volume).

Based on this test performed with Engine Ready’s Call Analytics, we have successfully concluded that it is in fact the Local# which is converting more visitors to calls; more than twice as much as a Toll-Free number!

We concluded for this particular small business owner, whose target audience is with-in a localized area, it would be an ineffective use of resources to invest in an #800.

* Every business is unique, you should test this question on your own website just to make sure. 

There are so many stratagies to test and question to ask which Call Analytics could shed light on.

With only 70 characters allowed to convey your marketing message in a PPC ad, is it effective to use that limited creative space to display your phone number? Stay tuned for more!

Call Analytics, Call Tracking, Local Search, Small Business