Engine Ready’s President and CEO, Jamie Smith, and Vice President Brian Lewis have been co-hosting a segment on Webmaster Radio called Best Search Strategies. A very concise name, don’t you think?

Along with co-host Jim Ledger, Jamie and Brian delve into topics like keyword monitoring, Google product extensions, the latest studies and observations from all of us on the Engine Ready team, our Conversion Critic software, and much more fun stuff. Their latest segment, in which they discuss competitive intelligence and keyword strategies, can be found here: Advanced Competitive Intelligence Tools.

Each (approximately) 30-minute show is aired monthly, and can be streamed online or downloaded as a podcast. They’ve been doing this since July of last year, so there are quite a few interesting shows in the backlog if you want to catch up. And their next broadcast is due any minute now, so make sure you stay tuned here: Best Search Strategies.

Conversion Critic, Engine Ready, Industry Events, Keywords, Webmaster Radio

Woody Allen is known for coining the phrase, “80 percent of success is just showing up”. With a little insight into landing page conversions, he could have amended the phrase to say “100 percent of conversion success is based on getting your visitor to show up”.

Since marketers have full control over their PPC destination URLs, there really shouldn’t be any issue with getting those visitors to the desired landing page.

But it’s not that easy.

Depending on your type of business, the analytics you use and the way your tracking is configured, you may have only a couple landing page URLs, or you may have tens of thousands of destination landing page URLs. If you’re lucky enough to fit into the former category, then it’s relatively easy for you to confirm that you’ve not accidentally introduced any typos into your destination URLs in your PPC campaigns.

However, even with only 35 different landing pages, advertising in Google, Yahoo and Bing, still could give you over 100 (35 x 3) separate landing page destination URLs.

Are you absolutely certain that you’re not crash landing a PPC visitor on a non-existent page due to a typo in any one of your destination URLs?

And, are you absolutely certain that a landing page you drive PPC visitors to hasn’t been removed from your site?

And, are you absolutely certain that a landing page you drive PPC visitors to hasn’t been renamed?

Ongoing and frequent destination URL verification should be a routine checklist item, and now there’s a free and quick way to be sure you aren’t driving visitors to bad URLs.

Learn how to use the DESTINATION URL CHECKER

Conversion Critic, conversioncritic, destination url checker, Landing Page, url check