You can ask almost any kindergartner in the world what their favorite color is and they will respond with a very decisive answer. “Blue”, “red”, “green” or “the whole rainbow” are just a few of the answers that I remember hearing in grammar school. Colors appeal to the senses and emotions in a very powerful way. I recently read about how mental institutions and hospitals have been using color therapy since the 1930s. The exposure to certain calming hues has had powerful results in many patients. If color can have this much influence in the offline world, image the role it plays in the world of Internet Marketing.

This design below has been converting between 6 and 8 percent…

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conversion improvement, Landing Page Optimization

So you are getting visitors to click on those alluring 75 characters that make up your pay-per-click ad. The obvious good news is that your site is gaining traction, but the bad news is that you are shoving out advertising dollars on traffic, not guaranteed leads. Yes, more traffic most likely results in more leads, but there are ways to get the same amount of leads, if not more, by modifying your landing page. Wouldn’t it be wonderful if you could convert traffic into leads without spending the extra advertising dollars? Thus paying less and receiving more? Let’s go back to the basics:

Con-ti-nu-i-ty [kon-tn-oo-i-tee]

1. the state or quality of being continuous.
2. a continuous or connected whole.

Is the landing page congruent with the ad creatives? You may get plenty of visitors with an ad reading “Signup today to win a tropical cruise”, but your bounce rate will be through the roof if your landing page has images of Alaskan vacations. (more…)

conversion improvement, Landing Page Optimization