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	<title>Engine Ready &#187; copywriting</title>
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		<title>Effective Copywriting</title>
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		<pubDate>Thu, 18 Dec 2008 00:38:59 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[EngineReady]]></category>
		<category><![CDATA[sales copy]]></category>

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		<description><![CDATA[Sales copy, or copywriting, is the most important aspect of a business that “sells” online.  Copywriting is what drives sales, and without sales there would be no business.  There are several techniques that can be used to become good at writing sales copy and increase your online conversions. Benefit of Good Sales Copy Now before [...]]]></description>
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