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	<title>Engine Ready &#187; cpa</title>
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		<title>Pay Per Click Calculator</title>
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		<pubDate>Tue, 16 Feb 2010 15:52:59 +0000</pubDate>
		<dc:creator>Brad Merkel</dc:creator>
				<category><![CDATA[Conversion Critic]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[EngineReady]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Opportunities]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=482</guid>
		<description><![CDATA[If you&#8217;re not familiar with Engine Ready&#8217;s free software suite, Conversion Critic, you may want to take a moment to utilize some handy online marketing tools.  Conversion Critic can be used to evaluate your landing pages, check for broken destination URLs in your pay per click campaigns, and to forecast the performance of your PPC [...]]]></description>
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		<title>Why 1 CPA Target Is Not Enough</title>
		<link>http://blog.engineready.com/why-1-cpa-target-is-not-enough/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-1-cpa-target-is-not-enough</link>
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		<pubDate>Fri, 19 Sep 2008 21:41:47 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[life time value]]></category>
		<category><![CDATA[search marketing]]></category>

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		<description><![CDATA[Many marketers establish a cost per acquisition (or cost per order) metric as a key performance indicator, and use that as one of the measurements to gauge the effectiveness of their search campaign. Computing a target CPA involves understanding what your average lead or order value is (from a search campaign), less the cost of [...]]]></description>
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