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	<title>Engine Ready &#187; CTR</title>
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		<title>Content Scarring</title>
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		<pubDate>Fri, 25 Jul 2008 00:06:39 +0000</pubDate>
		<dc:creator>Mike Poserina</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Quality Score]]></category>

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		<description><![CDATA[Clients first come to an agency for many reasons: no resources to manage it, completely new to PPC, an in-house account manager left the company, and so on.  More often than not, the #1 reason for coming to an agency is due to being burned, hurt &#38; scared by Google. And which aspect of Google do [...]]]></description>
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