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	<title>Engine Ready &#187; negative keywords</title>
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		<title>CSE Excel Formulas: Find Specific Words With-in a Column of Keywords</title>
		<link>http://blog.engineready.com/cse-excel-formulas-find-specific-words-with-in-a-column-of-keywords/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=cse-excel-formulas-find-specific-words-with-in-a-column-of-keywords</link>
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		<pubDate>Wed, 11 Aug 2010 18:06:50 +0000</pubDate>
		<dc:creator>Mike Poserina</dc:creator>
				<category><![CDATA[Excel]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=793</guid>
		<description><![CDATA[CSE Formulas are a lost science to the vast majority of Excel Users.  CSE stands for Control+Shift+Enter.  CSE formulas allow you to perform array calculations.  Let’s see how it works: To calculate to total product sum of each row, you will need to write 4 short formulas (see image) or 1 long one = (A2*B2)+(A3*B3) [...]]]></description>
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		<title>The Positives of Negative Keywords</title>
		<link>http://blog.engineready.com/the-positives-of-negative-keywords/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-positives-of-negative-keywords</link>
		<comments>http://blog.engineready.com/the-positives-of-negative-keywords/#comments</comments>
		<pubDate>Mon, 17 May 2010 22:42:29 +0000</pubDate>
		<dc:creator>Brittany Bingham</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[MSN AdCenter]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>
		<category><![CDATA[negative keywords]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=691</guid>
		<description><![CDATA[Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to get people on your site. You’re excited. But here’s the snag: unless you’re running campaigns made entirely of exact match keywords, you’re going [...]]]></description>
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		<title>Keywords with Zero Impressions</title>
		<link>http://blog.engineready.com/keywords-with-zero-impressions/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=keywords-with-zero-impressions</link>
		<comments>http://blog.engineready.com/keywords-with-zero-impressions/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 00:22:00 +0000</pubDate>
		<dc:creator>Brittany Bingham</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Ad Quality]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=448</guid>
		<description><![CDATA[In the quest to create a truly epic pay per click campaign, our intrepid search marketer often runs the gamut of keywords, from the obvious to the creative to the downright silly. But no matter how stupid “paper click” might sound as a keyword, there’s at least one person out there who’s going to search [...]]]></description>
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		<title>Excluded? Negative? It&#8217;s All Good.</title>
		<link>http://blog.engineready.com/excluded-negative-it%e2%80%99s-all-good/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=excluded-negative-it%25e2%2580%2599s-all-good</link>
		<comments>http://blog.engineready.com/excluded-negative-it%e2%80%99s-all-good/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 22:28:48 +0000</pubDate>
		<dc:creator>SEM Team</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[negative keywords]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=12</guid>
		<description><![CDATA[Google calls them &#8220;negative&#8221; keywords. Yahoo prefers to use the word &#8220;excluded&#8221;. I call them &#8220;fantastic&#8221;. As an SEM manager, it is very frustrating to see click charges for keywords that are irrelevant to your client&#8217;s product or service. Although my first reaction is to blame the engine for taking too much liberty with the [...]]]></description>
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