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	<title>Engine Ready &#187; Phrase Match</title>
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		<title>The Middle Child</title>
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		<pubDate>Thu, 17 Jul 2008 23:10:03 +0000</pubDate>
		<dc:creator>Mike Poserina</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Phrase Match]]></category>

		<guid isPermaLink="false">http://blog.engineready.com/?p=45</guid>
		<description><![CDATA[As we all know, we have 3 match types for Google AdWords: Broad &#8211; Phrase Exact.  What some people don&#8217;t know is how to leverage Phrase match to target Product IDs (SKU) more effectively. Let&#8217;s use our fictional Snow-Cone maker product SKU#: S200 To bid on this keyword alone, one might use Exact match.Â  This would [...]]]></description>
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