San Diego based SEO & PPC Management Agency will have two speakers at the SES San Jose conference.  Since 1999 Search Engine Strategies has been the premier speaking venue for search marketing experts.  These conventions originally came from a need for greater transparency into the inner workings of the search engines from e-retailers, early internet marketers and web designers.

The people creating and refining search were speakers but also attended to bounce ideas off of one other.  The original moderators included Google CEO Larry Page, who’s last name lives on in the “Page Rank” system, as well as Danny Sullivan, editor of search engine watch, a staple at every SES event over the past nine plus years.

There has been dynamic change to the culture of the event.  This is in part due to the level of expertise of the audience, the expansion of the marketing field and the increasing importance of having a complete and visible online presence.

Engine Ready CEO Jamie Smith and Vice President Brian Lewis were invited to speak at the event about Pay Per Click studies and marketing strategies.  In 2005 prior to the first SES speaking engagement Engine Ready was asked to present at the Irvine Chamber of Commerce.  Since then they have spoke at about 12 events a year and host a webmaster radio series which totals close to 20 speaking events each year.

SES is the largest event of its kind and one of the broadest fields of internet marketing intelligence.  Originally it was a great way to share knowledge and incubate ideas to continue innovating in the field of search marketing software and service.  It turned out to be a great cultivator of business as well.

This is especially true in the case of the 2007 PPC summit in Boston where Engine Ready presented a PPC tactic called Operation Camouflage. This was a competitive marketing strategy to keep your top competitors in the dark as to your PPC initiatives with geotargeting tools.  In competitive industries where timing and rollouts are a big factor this tactic allowed clients to extend the youth of their product. By placing client PPC ads in all areas outside of their competitors visibility it lengthened the amount of time that it took for them to react to an effective marketing campaign lengthening the amount of time that the campaign would remain optimally profitable.  This was immediately beneficial to users and easy to implement.

Other Engine Ready strategies are available in our SEM resources.

In the upcoming month Engine Ready will be represented at SES in San Jose.  Brian Lewis will be speaking on his experience using anecdotal experience to spark interest and create relationships to the value of a product or service.  Jamie Smith will be presenting on meaningful SEO metrics a method to get a pulse on the effect of your SEO efforts.

They hope that the audience takes away useable knowledge to immediately implement into their PPC management strategy through hands-on interaction as well as a new bag of tricks including emerging industry tools and tactics and product positioning strategies.

The trend has been that the audience is not there to gain general SEM information but is focused on finding a specific solution or better exploiting a niche of SEM.  This year will keep the trend in drawing an audience that has a laser focus on solving a specific search marketing issue. Engine Ready is glad to be a part of SES San Jose 2009 as a leading provider of search marketing solutions and proud member of the SES community.

SES San Jose 2009:
August 10-14: The Mcenery Convention Center
To attend this year’s event visit:
www.searchenginestrategies.com/sanjose
Stop by and see us at booth #521

Pay Per Click agency, San Diego Pay Per Click, SEM, SEO, SES 2009, SES San Jose

I was fortunate enough to run into Eric Enge of Stone Temple Consulting at the SES show in New York last week. He graciously agreed to answer an interesting duplicate content question on video.

SEO

At the recent PubCon conference in Las Vegas, I had the opportunity to have lunch with Matt Cutts of Google and ask him a few questions regarding SEO. Instead of the usual questions he gets about link weight, though, I wanted to get his thoughts from Google’s perspective on what search marketers should be doing during these rough economic times.

Watch the interview at http://www.youtube.com/watch?v=AD7a9NdDm98

Google, SEO

A recent study released by MidMarketer reveals an interesting, yet self-defeating trend among mid-sized companies trying to minimize the adverse impact of the current economic climate.

First, check out how these companies responded when asked about their level of competency in various areas of marketing:

1. PPC marketing – 66% answered they either understand only a few of the basics or have no clue where to start;

2. Organic SEO – 64% answered they either understand only a few of the basics or have no clue where to start.

3. 80% found the ability to measure marketing effectiveness a challenge.

When asked, Do you have plans to address your problem marketing areas?, only 35% answered they would outsource or hire a specialist. The remaining almost 2/3 said they either don’t have time to address the problem areas or would try to learn it themselves.

This is despite the fact that heavy workload represents the biggest hardship for this MidMarketer sample group.

Remember that these are not mom and pop operations. Over one half of the survey participants have a marketing staff between 2 and 12 people.

If you’re struggling with online marketing, trying to learn it on your own and not sure how to measure success, you’re not alone. You’re also missing a tremendous opportunity to pull ahead of your competition that may be feeling the same pain.

Hire an expert or outsource to an experienced reputable agency. If your ROI (loaded with the new costs) doesn’t improve, fire them and find another.

Stand on the sidelines because you don’t have enough time, though, and you’re destined to lose.

And if you’re trying to learn PPC and SEO when your heavy workload permits, remember that you’re competing with experienced online marketing specialists and agencies, who’ve benefited from testing numerous “behind-the-scenes” strategies for years.

This is one area where “biting the bullet” just won’t pay off.

Online Marketing, PPC, SEO