A quick tidbit of information:

Engine Ready’s very own vice president, Brian Lewis, will be a guest speaker at Online Marketing Summit, an online marketing education conference being held this week in sunny San Diego.

Brian will be moderating the PPC vs. SEO: The Ultimate Search Marketing Battle panel, which seeks to finally answer one of the industry’s biggest (and toughest) questions: which is more effective, pay per click or search engine optimization? The panel will start at 10 a.m. on the 25th, the third and final day of the conference, and the debate is sure to be pretty lively, at the very least.

Online Marketing Summit runs from February 22nd to the 25th at the Paradise Point Resort & Spa in San Diego. More information can be found at onlinemarketingsummit.com.

Finally, we’d like to send out a personal invitation to visit us if you attend OMS in San Diego–our offices are only ten minutes away.

Conferences, Engine Ready, Industry Events, OMS, Online Marketing, PPC, SEO, SES

Details: There isn’t one.

Here is an quote from a Google Representative:
I am personally quite sad to hear that it is gone and not be able to get a glimpse of the new T-Shirt designs. My last dance was in 2006 and it was quite the party (so long as you stayed away from the corn-dogs!)

Picking Up Google Dance T-Shirts

Google, Google Dance, SES

For someone in the trenches of the SEM world almost every day, trade shows such as SES are quite refreshing as well as overwhelming. I had attended SES San Jose once before in 2006 and it was quite interesting to see how the show, and the industry, has changed.

In 2006, Social Media was prevailing but not the powerhouse that it was this year. You couldn’t walk down a row of booths this year without hearing “promotion through social media channels” or “Viral Content” or “Improving link quality”. Learning more about Social Media Optimization (SMO) from several of the exhibitors really opened my eyes to how the industry is creating tools and techniques in order to tie a number to SMO initiatives. In the past, blogs had been viewed as an avenue for branding or internal communication but had never been associated with revenue driving marketing. All that has changed. It is becoming more and more common for analytics programs to report on social media efforts. All in all, it was quite exciting to see SMO case studies from Fortune 500 companies that are using blogs, wikis and other forms of social networking.

Again, Google went all out with the dance. What a party! They had the dancing, volleyball and tons of food just like back in 2006, but the Glow in the Dark theme this year made the night come alive.

SES