Comments on: The Middle Child http://blog.engineready.com/the-middle-child/?utm_source=rss&utm_medium=rss&utm_campaign=the-middle-child Search Engine Marketing Blog Wed, 05 Oct 2011 11:51:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeremy Chatfield http://blog.engineready.com/the-middle-child/comment-page-1/#comment-529 Jeremy Chatfield Thu, 31 Jul 2008 15:38:53 +0000 http://blog.engineready.com/?p=45#comment-529 Erm - why wouldn't you use "negative keywords" to do what you are suggesting? "s200"/Exact will match searches for "s200". That's all. But "s200"/Phrase will match "s200 glue" and "s200 download" - negative keywords are what stops matching on irrelevant or distracting search queries. That can also help with "s200"/Broad, too. "s200"/Broad will match competitor products, and anything else that Google fancies... With Broad Match, you get what Google thinks is related and of a price to satisfy your bid. Erm – why wouldn’t you use “negative keywords” to do what you are suggesting?

“s200″/Exact will match searches for “s200″. That’s all. But “s200″/Phrase will match “s200 glue” and “s200 download” – negative keywords are what stops matching on irrelevant or distracting search queries. That can also help with “s200″/Broad, too.

“s200″/Broad will match competitor products, and anything else that Google fancies… With Broad Match, you get what Google thinks is related and of a price to satisfy your bid.

]]> By: Ron Poserina http://blog.engineready.com/the-middle-child/comment-page-1/#comment-522 Ron Poserina Fri, 18 Jul 2008 02:58:58 +0000 http://blog.engineready.com/?p=45#comment-522 I concur with your analysis. I concur with your analysis.

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